CUSTOMER COHORT REPORT

TASK:

• My task was to analyze customer retention rates, behavior, and market trends to gain insights into customer cohorts.

ACTION:

• Developed a comprehensive Customer Cohort Report project, focusing on analyzing customer retention rates, behavior, and market trends.
• Created a retention matrix using visualization tools to effectively showcase cohort performance and identify retention patterns.
• Implemented slicer options within the report to enable users to analyze various metrics such as retention rates, cohort performance, churn rates, and churned customers.
• Utilized data visualization techniques to present the findings in an easily understandable and visually appealing manner.

RESULT:

• The Customer Cohort Report project successfully analyzed customer retention rates, behavior, and market trends.
• The retention matrix provided a clear visualization of cohort performance, enabling the identification of retention patterns.
• The slicer options allowed for detailed analysis of various metrics, such as retention rates, cohort performance, churn rates, and churned customers.
• The project's results provided valuable insights into customer cohorts, facilitating informed decision-making and strategic planning.